Paid Media Strategy That Actually Drives Revenue
eCommerce and B2B SaaS brands turn their ad spend into predictable growth through full-funnel strategy, rigorous tracking infrastructure, and platform expertise that goes deeper than surface-level optimization.
Proven Results
$21MM+ in Ad Spend Managed.
Here's What That Looks Like.
2900%
Monthly Revenue Increase
Fertility Tech DTC brand
From $20k to $600k monthly in 3 years
75%
Cost-Per-MQL Reduction
B2B RegTech SaaS
LinkedIn messaging + Google Ads ABM strategy
57%
ROAS Increase
Sportswear DTC brand
Landing page testing + Google Ads restructuring + Catalog updates
What I Offer
I don't run cookie-cutter campaigns. Here's what I actually do and why it matters.
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I start by diagnosing what's broken and what competitors are doing right. Account audits, tracking health checks, and market intelligence that informs every decision.
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Map your customer journey from first touch to closed-won. I orchestrate Google, Meta, TikTok, Amazon, Linkedin, etc. campaigns that work together.
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Hands-on campaign management across Google Ads, Meta, TikTok, Reddit, LinkedIn, Bing, Pinterest, and Amazon. Smart Bidding optimization, audience refinement, and budget allocation that maximizes ROI.
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Weekly performance analysis with strategic recommendations. Clear dashboards that show what's working, what's not, and exactly what we're testing next.
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GA4 setup, GTM implementation, cross-domain tracking, conversion APIs. The infrastructure that makes optimization possible and gives you clean data for decisions.
Why Clients Choose
Woods Digital
✓ Harvard-trained, agency-proven. Not learning on your budget.
✓ $21MM+ managed across ad platforms.
I've seen what works at scale.
✓ Regulated industry expertise.
I've run compliant campaigns for financial services, healthcare, cannabis, and RegTech.
✓ Tracking infrastructure depth.
I ensure you can measure what matters.
✓ Results-focused. My north star is always your revenue and ROI.
✓ Direct access.
You work directly with me for everything from strategy to reporting
From My Clients
About Me
I'm Terrell, founder of Woods Digital Partners. I've spent my career managing large-scale paid media campaigns: first at Google, next at agency, then for my own roster of B2B SaaS and ecommerce clients. Harvard trained me to think strategically. $21MM in managed ad spend taught me what actually works. I started WDP because the best marketing advice shouldn't be locked behind a six-figure agency retainer.
Let's Talk About Growth
Interested in working together? Fill out some info and I will be in touch shortly.
I typically work with ecommerce brands doing $500K+ in annual revenue or B2B SaaS companies spending $15K+/month on paid media. If that's you, let's see if we're a fit.